7 mar. 2022
Livetrend: Extreme Outdoors Trend - Menswear FW22
7 mar. 2022
The A/W 22 menswear shows have proven that designers are fusing new consumer needs: outdoor performance and experimental style. While people are redefining the balance between home, office and leisure time, they begin to seek for functional new uniforms that extend previous wardrobe needs. The Extreme Outdoors trend provides purposeful pieces that incorporate both, fashionable and lasting appeals. For exciting post-pandemic design, bold patterns, bright colors and sleek finishes are spicing up garments that feel reassuring through protective and utilitarian form. Such bolder design choices are pushing the trending gorpcore aesthetic to a new level for AW22 and create an oddly fresh, post-apocalyptic hiking look.
As consumers strive to improve in physical and mental health, the appreciation of outdoor activities, is on an all-time high. Over the last year, searches for outdoor gear have increased by +130% and luxe hiking gear by +90%. Similarly, the representative explorer style is a response to the rise in extreme weather patterns. Nature’s forces are challenging consumers’ general sense of security and cause a desire for garments that prepare us for the unexpected. Whether it be perfectly placed bags for storage or accessories that enhance our ability to conquer daily tasks the ultimate goal is to facilitate each aspect of an unknown situation that may appear in front of us.
EXTREME OUTDOORS TRENDS
The growth index describes the evolution from FW 21 to FW 22.
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The data of this analysis is collected and analysed on the European market.
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